Construction & Home Building

$2.4M in new contracts attributed to digital leads in year one.

· March 14, 2026

The Problem

Verdant Home Builds was a well-respected regional builder with an outdated website and zero organic search presence. All new business came through referrals and a small number of display ads that tracked no performance data. The estimating team wasted time on unqualified enquiries from people who couldn't afford their custom build price point.

Our Solution

We built a premium new website showcasing past builds with a professional photo gallery, client testimonials, and a clear custom-build process explainer. A budget qualifier tool on the enquiry form pre-screened leads. SEO content targeting "custom home builder [city]" and surrounding suburbs drove consistent organic traffic. A Google Ads campaign ran in parallel, targeting high-income residential suburbs with responsive search ads.

"We've had to turn work away this year. I never thought digital marketing could do that for a builder."

— Craig Fenwick, Director — Verdant Home Builds