Health & Fitness
·
April 1, 2026
Membership revenue up 68% in six months with zero extra floor space.
The Problem
Ironclad Fitness had strong foot traffic during peak hours but a poor website, no online sign-up, and relied on walk-ins and a basic Facebook page for new members. Month-over-month membership growth was flat, and they had no mechanism to monetise their existing member base with upsells like personal training packages or nutrition coaching.
Our Solution
We built a conversion-optimised website with an online membership sign-up flow, free trial class booking, and an upsell funnel targeting active members with PT and coaching offers. Meta Ads campaigns targeted lookalike audiences of existing members. Automated birthday and milestone emails kept the community engaged and drove referral shares.
"We doubled our PT revenue without hiring another trainer. The upsell emails just work."
Results
+68%
Membership revenue
22% of members
PT upsell uptake
3:1 ratio
Online sign-ups vs walk-in
89
Member referrals (6 months)
Quick Facts
- Client Ironclad Fitness
- Industry Health & Fitness
- Published Apr 2026
More Case Studies
Verdant Home Builds
$2.4M in new contracts attributed to digital leads in year one.
$2.4M
Contracts from digital leads (Year 1)
+390%
Organic search traffic
ClearRoute Logistics
Inbound enterprise enquiries tripled after a full website overhaul.
3× increase
Inbound enterprise enquiries
0 → 47 page-1
Organic keyword rankings
Meridian Dental Group
214 new patients booked in the first quarter after launch.
214
New patients (Q1)
-55%
Front-desk call volume