Real Estate

From 12 leads a month to 85 — without increasing ad spend.

· April 11, 2026

The Problem

BrightPath Realty was running Google Ads and paying for clicks, but converting fewer than 5% of visitors into actual inquiries. Their website had no clear call to action, no lead capture forms beyond a generic "Contact Us" page, and zero follow-up automation. Agents were manually chasing cold leads via phone, burning hours every week with minimal return.

Our Solution

We redesigned the property listing pages with embedded lead capture forms tied to high-intent micro-offers ("Get a free home valuation" and "Download the neighbourhood report"). We built a 6-step email-plus-SMS drip sequence that triggered immediately after a lead opted in, warming them over 14 days before routing them to an agent. A CRM dashboard gave the team full visibility into lead stage and agent workload.

"Within 60 days our pipeline was unrecognisable. The drip sequence alone books appointments while we sleep."

— Sarah Holt, Sales Director — BrightPath Realty