Revenue per visitor doubled and abandoned-cart recovery hit 28%.

Pulse was an established e-commerce brand with healthy traffic but a conversion rate stuck at 1.2% — well below industry benchmarks. Cart abandonment was 78%, there was no post-purchase flow to encourage repeat buying, and mobile UX had never been properly reviewed. 80% of traffic was mobile, yet mobile revenue per session was half that of desktop.

A conversion rate optimisation (CRO) audit identified 14 friction points on the mobile purchase journey. We redesigned the product pages, checkout flow, and added trust signals (reviews, guarantees, live stock counts). A 3-step abandoned cart sequence — email at 1h, push notification at 3h, discount email at 24h — was configured. A post-purchase upsell flow and loyalty points programme drove repeat purchase behaviour.